We were tasked with capturing every moment of the event–from morning to night, we recorded them setting up and getting ready to the breakdown and party. We wanted to show what Hawaii has to offer for dancers coming to vibe out.
We also wanted to capture the spirit of the 808 Breakers and how important it was for them to throw this event.
The 808 Breakers wanted to target not only dancers but the general public as well. We created different types of media that would cater to each demographic. An event that's for tough competitors as well as people looking for a fun event.
The flyers were for the public, while the social media assets were aimed at the dancers who wanted to compete.
The Melting Pot 2017 Event video has the most watched organic views of all the 808 Breakers videos.
- 270% more views than their previous Most Watched video in 2017.
- Kept a 25% audience viewership retention.
- 90% attendee retention for 3 years
To bring out each member's individuality, we decided to create content highlighting their personalities and antics–not just their skills and styles; this way people can get to know the crew hosting the event.
Personally, it was a blast working with all the members of the 808 Breakers. They embody the aloha spirit in every sense and are just as close as any family.